Marketing research and market access services for Loyalty Culture
We are pleased to share another success story — our partnership with Loyalty Culture, a virtual marketer that leverages patient behavior data to boost clinic revenue, in successfully entering the UAE market.
At Income, we specialize in providing customized market access services tailored to each client’s unique needs. For Loyalty Culture, we began by conducting a comprehensive analysis of the UAE market. This analysis covered key business demographics, economic indicators, and critical elements of the healthcare system, allowing us to pinpoint the most promising market entry opportunities.
Key Achievements in Our collaboration with Loyalty Culture:
Competitor Analysis. We conducted an in-depth competitor analysis of the loyalty systems market in UAE hospitals, identifying the top five competitors. This analysis was crucial in identifying areas where Loyalty Culture could effectively differentiate itself and gain a competitive edge in the market.
Regulatory Compliance. We evaluated potential market entry barriers, including privacy and data protection, cross-border data transfer regulations, and other legal and regulatory restrictions. This assessment allowed us to guide Loyalty Culture through the complex legal landscape, ensuring full compliance with local regulations.
Business Model Development. We developed a robust business model tailored for the UAE market. This included a comprehensive product description, unique selling proposition (USP), target market segment, decision-maker identification, monetization model, organizational business structure, and pricing policy.
Customer and Partner Evaluation. We identified over 100 clinics and medical centers in the UAE that could benefit from Loyalty Culture’s innovative product.
Negotiation and Partnership Facilitation. We organized and assisted in negotiations with 10 potential clients and key market partners, including both clinics and data management solution providers like InterSystems. We successfully conducted meetings with top hospitals, including Medcare Hospital and Saudi German Hospital. Initial agreements have been reached, pilot implementations are planned, and further meetings are scheduled.
Ongoing Partnership and Future Growth
We are proud of the achievements we have made alongside Loyalty Culture and are excited to continue supporting their expansion in the UAE market. Our market access services have equipped Loyalty Culture with the tools and strategies necessary to build a strong foundation and achieve sustained success.
If you are seeking to enter the UAE market and establish a solid foundation for your company, we invite you to contact us today. At Income, we are dedicated to helping you overcome market entry barriers, uncover new opportunities, and achieve your business goals in the region.
Income. Your architect for constructing a thriving business.