Tenevoy’s journey to the Middle East

At Income, we are thrilled to share the remarkable success story of Tenevoy Profil. Tenevoy is a prominent player in Russia, boasting over 6 years of experience and a substantial customer base in the country. Their product comprises cutting-edge aluminum profiles designed to create the illusion of floating walls, offering architects and designers an alternative to traditional baseboards.

The company sought to establish a strong presence in the UAE and Gulf Cooperation Council (GCC) markets. ​​Our dedicated team worked tirelessly to develop a comprehensive strategy for Tenevoy, which included a variety of services:

1.Market Research

Our team conducted extensive market research to identify key players, target audience segments, and potential clients. This valuable insight allowed us to develop targeted marketing strategies and effectively reach the right audience effectively.

2.Legal Entity Establishment

We provided comprehensive support in opening a legal entity in the UAE. This involved navigating the complex legal and administrative procedures, and ensuring compliance with local regulations. This step was essential for Tenevoy to have a solid and legally recognized foundation for conducting business within the region.

3.Client Acquisition

Leveraging our expertise in lead and sales generation, we assisted Tenevoy in successfully attracting over 200 new clients in the UAE. These clients included influential design studios and architectural firms who recognized the unique value proposition of Tenevoy’s profiles in achieving elegant and minimalist interior designs.

4.Logistics Management

Overcoming logistical challenges was a key aspect of our collaboration. We helped Tenevoy Profil establish a streamlined logistics system to ensure consistent monthly deliveries, overcoming the difficulties of shipping bulky products from Russia to the UAE.

5.Marketing Materials

Our team created tailored marketing materials that effectively positioned the product in the Middle East market. These materials emphasized the product's ability to seamlessly bridge the gap between walls and ceilings or floors, aligning perfectly with the aesthetic preferences of the local clientele.

Our collaborative efforts, along with Tenevoy’s unwavering commitment, yielded remarkable results:

  • The company successfully carved out a niche for its exclusive product in the UAE, catering to a clientele that values premium design solutions.
  • Over 200 new clients, including influential design studios and architectural firms, have adopted Tenevoy’s profiles for their projects.
  • Monthly sales have shown consistent growth, indicating the increasing demand for the product in the Middle East.
  • Our logistics solution ensured uninterrupted product supply to the UAE, further strengthening Tenevoy’s market presence.

Notably, Tenevoy’s success is not limited to the UAE alone; they have extended their reach to other countries in the Gulf Cooperation Council (GCC) region, including Bahrain, Saudi Arabia, and Oman.

As we celebrate Tenevoy’s achievements, we are genuinely thrilled for their success and the growth they have achieved in the Middle East. We extend our warmest wishes to them as they continue to flourish in this dynamic market, and we look forward to witnessing their continued success and expansion in the years to come!