Your architect for constructing a thriving business in the Middle East.
Successful business development strategies
استراتيجيات
#1
Go-to-market
Successfully bring a products and services to market, generate demands and ultimately drive revenue growth.
Marketing research – building a marketing strategy, based on market segmentation, target audience and competitor analysis;
Customer development – complex customer needs analysis based on real customer data, finding product/market fit;
Business packaging – financial & business models, marketing kit, online footprint, legal base;
Medical and non-medical products registration – regulatory strategy and road map, end-to-end clearance.
Customer development – complex customer needs analysis based on real customer data, finding product/market fit;
Business packaging – financial & business models, marketing kit, online footprint, legal base;
Medical and non-medical products registration – regulatory strategy and road map, end-to-end clearance.
#2
Market access
Soft landing approach to test the market's receptivity to the product, gather feedback from early adopters, and make any necessary adjustments.
Logistics and custom clearance – ensuring fast and secure delivery at a competitive cost;
Proof-of-concept – try&buy contracts, pre-sales, testing and pilot implementations;
Sales – direct sales and distribution through partner’s network to target customers ;
Partnerships – providing access to local companies as strategic partners;
GR – access to government authorities and public entities to boost yor market access in the region.
Proof-of-concept – try&buy contracts, pre-sales, testing and pilot implementations;
Sales – direct sales and distribution through partner’s network to target customers ;
Partnerships – providing access to local companies as strategic partners;
GR – access to government authorities and public entities to boost yor market access in the region.
#3
Growth hacking
A set of tactics and strategies for a soft landing for a company in the Middle East, and rapidly growing the business at a low cost.
Legal entity – free zone or mainland company establishing, accounting, taxation, office, financial logistics, legal issues, HR;
IP management – strategy of protection and commercialization, patent, copyright and trade mark application;
Ecosystem access – successful landing through accelerators and incubators program;
Fundraising – investment data enhancing and packaging, investment mentoring.
IP management – strategy of protection and commercialization, patent, copyright and trade mark application;
Ecosystem access – successful landing through accelerators and incubators program;
Fundraising – investment data enhancing and packaging, investment mentoring.
Your business development team
فريق الأعمال
Sales and partnerships
11 years in sales of new technologies. 100+ operating countries
Marketing
7 years in international marketing research for Tech companies
Anton Melnikov
Ivan Sobolev
Alexey Selivanov
Regulatory & IP
11 years in regulatory.
5 years in IP management
Market access
3 years in marketing. Expert in market access.
Social media communication specialist
Victoria Shalaeva
Olga Koptyaeva
Branding
10 years in branding, сommunicative strategies, and corporate identity
Ekaterina Melnikova
Regulatory
10+ years in MD regulatory affairs in US, EU and RU. Expert in SaMD, AI-based CDS systems, clinical validation
Bulat Magdiev
Mentors & experts
المرشدين والخبراء
Get access to industry leaders who support your growth through:
- Strategic Guidance. Quick expert sessions to refine your product, market fit, and expansion plans.
- Warm Introductions. Connections to clinics, regulators, partners, or investors — where relevant.
- Expert Visibility. Joint participation in roundtables, events, and thought leadership content.
- Investor Readiness. Get feedback from active investors and operators to improve your pitch and traction.
- Alex KosikUS FDA ExpertGlobal Medtech Executive, Board Director, Angel Investor. Ex Deloitte
- Katrina HassanHealth Insurance System ArchitectRegulatory, RCM, digital health. Ex Almadallah TPA, NextCare, TruDoc
- Mazin GadirDirector with Alvarez & Marsal’sStrategy & Organizational Transformation, Ex IQVIA, PwC, Cerner
- Rémy LevastreStrategic Healthcare LeaderInternational Expansion, Digital Transformation, Ex GE HealthCare
- Sofia Kostiunina100VP Managing DirectorVenture partner, IR. Seed VC, IC1101, Global Women in VC
- Dixon SohWIPO and INTA mediatorLawyer, IP Strategist, Mediator. Ex Intellectual Property of Singapore
Get a mentor session
You can schedule initial consultation with one of our mentor
Our team includes experts
in all the fields of the provided services
in all the fields of the provided services
Our ready-to-use team eliminates the need for you to handle the complexities of hiring employees, providing insurance, and managing vacation time.
investment raised
$78M
sales volume
$153M
success stories in the market
43
devices registered
in FDA, CE, RU
in FDA, CE, RU
19
We can accomplish anything. Let's discuss your needs
Contact us to evaluate your business, understand your needs and requirements, and develop a tailored plan to enter the Middle East market.
